Customer Testimonials for Icon Motors LLC

The no pressure buying experience was great. Logan was very polite and laid back. Would definitely go back.

Great staff and friendly service!

Awesome dealership! Quality vehicles at a fair price! Loved working with Saraha and Logan, very easy and fun to work with. Loved our new truck!

I've purchased numerous cars in my life and the experience at this dealership was by far the best. Logan walked me through the whole process in a very professional manner and answered every question I had. He got me a great interest rate and term that was more than acceptable. I will be back to get another car. Thanks Logan and thank you Icon!

We were looking for a budget friendly vehicle with lots of longevity left. We found a Chevy 2500 and took it on a test drive. Upon our return we decided it was exactly what we were looking for! Sarah made it easy, answered any questions we had and most of all, gave us a comfortable, informative & non pushy family feel deal! Staff were kind and knowledgeable, we'll be back when adding another vehicle to our family!

Purchased a used Jeep Compass in great condition at a really decent price. The Jeep is super clean, runs excellent, and the people at Icon are very friendly and easy to deal with. Special shout-out to Sarah who went out of her way to answer any questions and made me feel very welcome:) I highly recommend!

Great poeple. Very helpful.

We contacted Sarah about the vehicle we were interested in. She answered our questions and even shot us a quick video of the vehicle. When we went to the Icon Motors we received a very friendly greeting by everyone there We were able to test drive the car and look everything over without any pressure from Sales people We sat down discussed the deal and purchased the car with no gimmicks no pressure for any add ons It was a absolutely fantastic car purchase If you want to be treated like a friend go see The crew at Icon Motors

Just purchased my second truck from Icon Motors. Great experience

I had a really great experience here. Sarah helped me was super nice, patient, and made everything feel easy. She took the time to answer my questions and didn’t make me feel rushed at all. I really appreciate her kindness—she made the whole visit way better

We had such a great experience purchasing our vehicle from Icon Motors. We spent three days looking at options all over Madison, Milwaukee and surrounding communities, and ended up purchasing a Subaru from Icon Motors. The staff was very friendly and helpful while talking through the vehicles and we found the whole experience great. Highly recommend!

Icon Motors is such a friendly dealership that is very insightful & ensures they make their customers feel personally cared for by the staff- especially by Sarah! We came from out of state to buy our truck & I can say that Sarah & the team were absolutely amazing with answering all of our questions & concerns throughout the process. Sarah made the process so smooth sailing & quick, I’d highly recommend going to shop around at Icon Motors!! :)

very fast, straight forward and cool service i definitely recommend theses guys i got my first car from them and i love it

Very nice company and I really like Sarah and her team and their cute little dog as well as their car in the way back. It's so cute!

I had an EXCELLENT experience buying a car here! Living a few hours away, I asked if they could send a couple extra photos of the car before driving down to see it. They sent me a FULL walkthrough video of the entire car! Even put it on the lift and sent a video from underneath! Each staff member was friendly and helpful throughout the entire process. Far from a "we just want to make a sale" dealership. I would check with them again when buying a car in the future.